Facial Expressions

There are many facial expressions that can be used in order to create emotion and effect as well as creating a different style, look and image for a magazine.


The chocolate box - half or full smile, teeth barely visible and full or 3/4 face to camera. This is used to project a pleasant and warm feeling for the audience and highlights the models features.

Invitational - emphasis on the eyes, usually the mouth is shut or has a hint of smile, head is usually to one side or looking directly into the camera. This is used to project a mysterious feeling.

Super Smiler - Full face, wide open smile with teeth, hair often wind-blown. Projects a confident and aggressive/ happy tone.

Romantic/ Sexual - Usually has both a man and woman who are positioned close together, unsmiling.
Carefree - Active, healthy and happy. Usually includes vibrant colours.
Practical - Concentrating, engaged, focusing on something. Mouth usually closed and eyes off camera.

Seductive - cool and chilled posture, expression is less reserved but still confident.

Comic - Deliberately ridiculous, exaggerated and funny facial expressions to provoke humour.

Catelogue - Empty expression, look of wax-like figures. Personality has been removed.